helping ordinary companies do EXTRAORDINARY things
Demand Generation & Business Intelligence
Revenue and growth are possibly the two most important ingredients for a company to be successful. While sales is typically viewed as the revenue hub of a business, marketing is often referred to as a costly but necessary support function.
We believe marketing’s job is to get the most qualified people to the table so each sale is more probable and more profitable.
85% of top companies use Demand Generation
to close 53% more sales.
Our Continuum Theory guides the development
of each client’s demand generation plan and fuels their revenue engine.
Efficiencies must be developed and honed at every stage of the customer buying journey through systematic, repeatable and scalable processes that drive consistent revenue generation. With a proper inbound marketing strategy, sales processes and analytics we can continuously learn and test to deliver continuously over time.
Revenue engines, fueled by the demand-generation-plan powers collaboration and cooperation across 3-key contributors to revenue :
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Marketing– Transformation from being a cost-center to a revenue-generator.
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Sales– Mastering the customer journey to reduce friction at every point of the sales process.
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Customer Service– Increase customer re-engagement and share-of-wallet by providing continuous and consistent customer experiences.